Graphics Coordinator – Waco

Website Heart of Texas Goodwill Industries, Inc.

Join the Team that's Changing Lives!


Provides support to the Vice President of Marketing and Communications in the design and production of marketing collateral, branding materials, and media used for advertising, internal/external communications, web/online communications, and retail promotion.  This position will create and edit artwork, photo, and layout design used for marketing and other branding purposes.  Additionally, the Creative Services Coordinator will be responsible for adhering to and ensuring the HOTGW brand standards are met and remain consistent when creating content for Heart of Texas Goodwill.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Include the following, other duties may be assigned:

  1. Serve as primary designer for creative content (including print, web, digital and concept design).
  2. Prepare and post images and other appropriate content to HOTGW social media channels and website. Help monitor comments/feedback on social media channels and respond with input from the VP, MARCOM.
  3. Assist the content writing for website, blog, social media, sales and marketing collateral.
  4. Assist with video production (shooting, editing, etc.).
  5. Manage and execute in-house print production orders (including marketing collateral and retail signage).
  6. Assist with managing vendors for outside printing needs.
  7. Ensure departments have appropriate marketing collateral and sales signage in adequate quantities.
  8. Assist with the conception and implementation of marketing campaigns and branding strategies in various projects as needed by other departments (Retail, Human Resources, Mission Services, etc..).
  9. Help ensure brand standards are met by conducting store audits and implementing necessary changes.
  10. Assist with the planning and coordination of the Annual Gala and other MARCOM coordinated events.
  11. Engage internal and external customers with a positive, collaborative attitude.
  12. Other duties as assigned.






Leadership Competency

Team, Departmental, Corporate Leader


Emotional Maturity and Respect

Manages personal emotions to gain staff confidence by
impartially resolving issues.  Consistently treats others with
professionalism, honor, and dignity.


Manages ethically.   Develops and implements processes that
are consistently executed with fairness and equity.

Capacity for Change and Innovation

Serves as principal liaison to manage change.

Interpersonal Skills

Is approachable and open; identifies and facilitates staff engagement opportunities.  Engages in conflict appropriately; tailors
communication to the appropriate audience.

Commitment to Development and Empowerment of Self and

Encourages staff to utilize tools to support their development.
Facilitates the use of tools and resources for staff development; helps staff reach their full potential.


Commitment to Goodwill’s Mission, Vision, and Values

Manages operations in accordance with Goodwill’s Mission,
Vision, and Values.  Reinforces Goodwill’s Mission, Vision, and
Values with staff and the community.

Commitment to Diversity, Equity, and Inclusion

Champions inclusion activities, strategies, and initiatives.
Executes inclusion strategies.

Community and Service

Effectively communicates the benefits and impact of Goodwill’s
services to stakeholders.


Commitment to Excellence and Customer Service

Encourages staff accountability for meeting goals and producing high-quality results.

Business Acumen

Accurately interprets data, policies, and procedures for sound
decision-making.  Incorporates critical thinking skills into
decision-making framework.  Directs and ensures compliance
with all Goodwill policies/procedures.

Stewardship and Accountability

Effectively works within financial and budgetary guidelines and
report all financial irregularities immediately to management.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed are representative of the knowledge, skill, and/or ability required.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.


Bachelor’s Degree in Graphic Design or Associates Degree with 3-5 years of graphic design experience preferred.

Experience in the following is preferred:

  1. Expert knowledge of the Adobe Suite (Illustrator, Photoshop, InDesign, Premier Pro)
  2. Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.)
  3. Social media platforms (Pinterest, Instagram, Facebook, YouTube, etc.)
  4. WordPress Content Management System
  5. General knowledge of photography & videography


  1. Excellent attention to detail.
  2. Exceptional writing, editing, and proofreading skills.
  3. Proficiency in completing assignments on time.
  4. Ability to multi-task, prioritize and thrive in fast-paced, consistently changing environment.
  5. High standards of ethics and integrity.
  6. Enthusiasm for Goodwill’s mission.
  7. Basic knowledge of layout, printing, and publication procedures.



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear.  The employee may be required to lift up to 20 pounds.  The job requires regular sitting and using a computer.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Some outside work may occur. The work environment ranges from very quiet to noisy.